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Question: Discuss about the Role of Marketers and Responsibilities of Marketers. Answer: Introduction The marketer can be defined as an individual who tends to play a crucial role in the business domain. He is the main driver behind all the marketing activities. His duties range from the identification of goods and services, which are demanded by the customers to promote these goods on behalf of the firm (Ding et al. 2014). This report throws light on the functions of a marketer and his importance. Discussion Role of a marketer The concept of a marketer is clear, however there is no transparent definition or description available as to what the marketer does is not very clear. In simple terms, marketers perform all the functions that come under the scope of marketing. According to GLOBAL (2015), a marketer is an instigator who is trusted with the responsibility of thinking strategically as well as brining about the change. He must also change the way in which the operations take place in order to provide the best opportunities for the customers as well as the firm. He needs to bring the change and instigate a movement. One of the roles of a marketer is an innovator. It is his job to develop the product beyond the features that it provides and modify it according to the needs of the marketer. He has to perform functions like pricing, management of customer, delivery, new business orders and more, which will help him to capture a bigger market. The marketer is the person who integrates the processor and removes the gaps by building bridges across multiple function units in the organization. It is his responsibility to show a single path of unity to the organization. The activities in a firm are very often not related to one another and that is why using the given role, the marketer brings all units under a single umbrella. He also acts s a translator and helps the firm to understand customer insights. A marketer plays a major role in integrating all the activities in the marketing mix. These activities include product, place, price and promotion. The marketer needs to decide the product, and the specifications f the product. The price as well as the place of distribution has to be decided by the marketer. He is the main innovator of the promotional activities with respect to the product (Ha et al. 2013). All the above-mentioned roles are extremely crucial in the domain of a business is extremely difficult to find all these qualities in a single person therefore, the marketing team comprises of different members with relevant skills. As the technology has developed, marketers these days are expected to advance their skills as well and promote the product using digital marketing techniques and promote them on social media platforms (Jobber and Ellis-Chadwick 2012). Another role played by a marketer is involving him in research and analysis along with traditional functions of marketing. Conclusion Therefore, it can be concluded that the role of a marketer is dynamic. There are no defined responsibilities but al responsibilities relating to the product can come under the domain of the marketer. He has to involve himself in innovation, analysis, research, promotion and pricing References Ding, Y., Phang, C.W., Lu, X., Tan, C.H. and Sutanto, J., 2014, January. The role of marketer-and user-generated content in sustaining the growth of a social media brand community. InSystem Sciences (HICSS), 2014 47th Hawaii International Conference on(pp. 1785-1792). IEEE. GLOBAL, I., 2015. Marketing Management.Financial Times,2012, pp.2013-2014. Ha, H.Y., Denise John, J., John, J. and Kim, N.Y., 2013. The critical role of marketer's information provision in temporal changes of expectations and attitudes.Journal of Consumer Marketing,30(4), pp.355-365. Jobber, D. and Ellis-Chadwick, F., 2012.Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education